Market segmentation:
Our targets will be all gender from ages 11 through 19 year olds. In our survey we got 55% of male will play our game and 45% of female which means all genders are willing to play our game. Our targets mostly have nuclear families which mean a mother, father, son and daughter. For our race we have targets for ever race Mexican, White, Asian, African American and etc, we are diverse. Our main target is a young boys around the ages of 10 through 13 who enjoy pokemon and other Japanese games. Our project will have images and creations that will attract young preteen boys. As for older male and female around the ages 15 through 19, they will be the collectors of games that are japanese who love the gaming world. These older male and female are people who invest all their money on games like ours and who still enjoy board games from their childhood.This will be our buyers and that's who we will attract when we sell our project.
Detailed market breakdown
TAC Games will be focusing stormers to like our product. Our target strategy is segmenting the market, choosing appropriate segments for our market and we will determine that the products will be offered in each segment of the game.
Geographical:
Country - United States
City - No generalization
Demographic:
Age - Targeting 11-19 year olds
Gender - Generally males will play game but on survey, 55% of males would play and 44% of women would play. All genders.
Family size : Nuclear Family
Nationality: Every Race
Psychographic:
Lifestyles: Conscientiousness, Agreeableness, Extraversion, Neuroticism
Social class : middle class and lower class
Behavioral:
Usage : Once a week or more
User status : Active
Buyer readiness stage : (1) Awareness of its existence of board game, (2) Knowledge of its benefits, (3) Initial interest, (4) Preference over the competing products, (5) Conviction of its suitability to purpose, and finally (6) Purchase.
Industry Analysis
After studying the industry of board games our start in the industry will be slow and increase at a low rate due to existing competitors. We also have an advantage because our game bring a new and exciting idea to the table. Our company will have lost of strengths and weaknesses in the industry. Since our game is new people won’t know of our idea but once it starts to blow up our board game will begin to take out the other little competition.
Website marketing strategy
Our website marketing strategy consists of many different methods. Were going to have pages on our website that explain every corner of our game which will make the reader want to purchase our game. We will also have a shopping page on our website that will allow for the reader to choose what they like instead of going to the store and finding out that there item is sold out. We will also advertise our product throughout our website, while also advertising new products coming out that will be accompanied with promotions, and lastly were going to make sure the shopper feels good about there buy with any of there questions being answered by our staff.
Our targets will be all gender from ages 11 through 19 year olds. In our survey we got 55% of male will play our game and 45% of female which means all genders are willing to play our game. Our targets mostly have nuclear families which mean a mother, father, son and daughter. For our race we have targets for ever race Mexican, White, Asian, African American and etc, we are diverse. Our main target is a young boys around the ages of 10 through 13 who enjoy pokemon and other Japanese games. Our project will have images and creations that will attract young preteen boys. As for older male and female around the ages 15 through 19, they will be the collectors of games that are japanese who love the gaming world. These older male and female are people who invest all their money on games like ours and who still enjoy board games from their childhood.This will be our buyers and that's who we will attract when we sell our project.
Detailed market breakdown
- Potential customers: Our potential customer base will start from the age 12 and expand to over 20 years old.
- Buying and shopping habits: With recent studies shown, buying and shopping habits for board games for the past four years have seen board game purchases rise by between 25% and 40% annually.
- Number of people buying: Each customer who buys our starter pack gets all the items needed to play our game which they can play with their family and friends. Our pack of cards that are sold separately can be bought by individual customers.
- How much they will pay: For that starter set, consumers will pay around 15 dollars, but for additional sets those numbers will be determined after sales start to pick up
- Competition: Our competition for the starter kit consist of new games that are being released around the same time as ours. The additional card packs will compete against older card games suchs a Pokemon and Yugioh.
- Challenges and successes: Proper advertisement, distribution of the game and how to incorporate each character in its lore will be challenges, but once overcome they will make the game more fun to play
TAC Games will be focusing stormers to like our product. Our target strategy is segmenting the market, choosing appropriate segments for our market and we will determine that the products will be offered in each segment of the game.
Geographical:
Country - United States
City - No generalization
Demographic:
Age - Targeting 11-19 year olds
Gender - Generally males will play game but on survey, 55% of males would play and 44% of women would play. All genders.
Family size : Nuclear Family
Nationality: Every Race
Psychographic:
Lifestyles: Conscientiousness, Agreeableness, Extraversion, Neuroticism
Social class : middle class and lower class
Behavioral:
Usage : Once a week or more
User status : Active
Buyer readiness stage : (1) Awareness of its existence of board game, (2) Knowledge of its benefits, (3) Initial interest, (4) Preference over the competing products, (5) Conviction of its suitability to purpose, and finally (6) Purchase.
Industry Analysis
After studying the industry of board games our start in the industry will be slow and increase at a low rate due to existing competitors. We also have an advantage because our game bring a new and exciting idea to the table. Our company will have lost of strengths and weaknesses in the industry. Since our game is new people won’t know of our idea but once it starts to blow up our board game will begin to take out the other little competition.
Website marketing strategy
Our website marketing strategy consists of many different methods. Were going to have pages on our website that explain every corner of our game which will make the reader want to purchase our game. We will also have a shopping page on our website that will allow for the reader to choose what they like instead of going to the store and finding out that there item is sold out. We will also advertise our product throughout our website, while also advertising new products coming out that will be accompanied with promotions, and lastly were going to make sure the shopper feels good about there buy with any of there questions being answered by our staff.